Social media is now the best platform for a business to interact with its audience. Whether you want to announce a product, talk to customers, or build an identity, platforms like TikTok and Instagram are now fundamental. However, it isn’t as easy as simply signing up and posting regularly. Not only does your social media need a brand voice, but it needs consideration to avoid potential pitfalls. This is because, as with any platform, there’s a risk of falling off.
To find your social media voice, the personality that you wish to manifest in your social media profiles, you need to consider a few things. What is your product or service? Who is your audience? These preliminary questions will guide your initial posting style, as well as help you to choose the right platform. If you’re an accountancy firm, it may be wise to choose LinkedIn over TikTok. Will you want to share images and videos or information and links?
When you’re set up and ready to post, take time to think about your content. For it to be effective, you should consider the following.
Don’t Try to Go Viral
Going viral can be great for business. It ensures that thousands, if not millions, of people, will be exposed to your brand and content. To reach the Twitter trends or the front page of Reddit will grow your audience significantly. However, it is important to remember that luck is the key factor.
Designing a marketing campaign or post that seeks attention seldom works. Often, it has the opposite effect and, with social media audiences being acutely aware of thinly-veiled advertising and sensitive to brands ‘trying too hard’, you should put your effort into quality, not reach.
Be Attentive
Due to the ease of social media, it has become a popular way for customers to get a business’ attention. As time goes on, fewer people are likely to sit on hold for half an hour when they could simply send a message directly via Facebook. Not only is it quick and easy, but it’s also public, allowing other customers to see the conversation.
This means that you need to be attentive online. If you aren’t responding to questions or complaints online, your brand will suffer.
The Internet Spots Liars
Gabe Newell gave a piece of advice in 2013, stating that businesses shouldn’t “try to lie to the internet – because they will catch you.” And, as cancel culture has proven, it is painfully true.
As a business, you should never doubt the extent that customers will go to so they can discover the truth. Be honest with your intentions and comments, celebrate what you genuinely believe, because the internet will find out and they, unfortunately for the brands who have tried, won’t forget.
Be (Almost) Human
Brand identity isn’t in the business. Most people are very aware that a business’ social media account is run by a human and, to act otherwise, can often be jarring. Acknowledging the human can work to your benefit, even to bigger businesses.
Some brands have found great success by interacting with other brands online, especially those that complement each other, such as a restaurant interacting with a local cinema. Customers like to know they are dealing with someone that understands them and, as such, it can be disadvantageous to try and hide the human.
Get In Touch
For support with your social media services, contact the Noisy Digital team. We’ve been supporting a number of brands with their online content and social media profiles with great success and are familiar with a variety of sectors.
Email GetHeard@NoisyDigital.co.uk or visit NoisyDigital.co.uk to explore our services.
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