Despite the huge benefits that SEO automatically brings to your business, it is a tool that benefits from continued and varied support. Rankings and search engines change their priorities constantly, meaning your content needs to adapt. If such regular upkeep is not part of your SEO strategy, then your business will quickly lose the momentum it previously gained.
While there is often some uncertainty about the issue, social media does benefit your SEO. However, it doesn’t support it in the same way or as directly as sharing high-quality content might. Most search engines, such as Google, keep their ranking formulas secret. However, we do know that social media profiles and activity will interact with your ranking, potentially improving your position among competitors. Optimizing your social media presence won’t deliver the same and more immediate results, but it remains necessary for a healthy brand.
Googles ranking factor favours clear-cut links, ones it can easily identify. However, social media shares are not treated in the same way. While they do have an influence, they do not directly affect rankings. Neither does the search engine give more credibility to social media posts with more likes. If it did, it’s ranking could be easily manipulated. And, while many sites that rank well also have great social media followings, the extent and intricacies of this correlation are unknown.
However, despite this lack of clarity regarding your social media efforts and rankings, there are still many benefits that a healthy and active social media have upon your SEO.
Fundamentally, the traffic that social media can bring to your content is a huge benefit. While individual shares might not count toward climbing Google’s ranks, it is more likely to help your content become reference by others. For instance, if your website hosts content that has a larger social media audience enjoy, then other content creators are likely to see your content and, as a result, reference it. The event of another site referencing your content is known as a backlink and, when it comes to your rankings, this is valuable.
A larger and more active social media following has other benefits. When your brand grows in popularity, be it through profile such as Facebook or Twitter, the traffic of these profiles creates a better, regular audience. Then, as more people become aware of your business, name, and branding, the number of searches to find your business increases. When Google and other search engines receive more searches for your content, your SEO will improve.
These search results also take into account the conversations that take place on social media. So, if your brand is mentioned often in social media conversations and comments, as people discuss a certain product, such as chocolate, then future searches for chocolate products are more likely to contain your business.
This also coincides with your locality, which is a feature that Noisy Digital, as a Bristol-based company, know very well. By hosting your businesses information on social media profiles, particularly its location, you will be more appropriately suggested when customers search for local businesses.
There are many benefits to social media and, as more businesses turn to social media marketing, it is a worthwhile investment. Outside of its SEO support, it is also hugely important for customer interaction. Many customers, especially those younger, prefer optimised communication across social media, especially when dealing with small queries. This leads groups to prefer businesses with more progressive models and services.
If you are still unsure or have any questions regarding social media impact on your business, then reach out to a member of the Noisy Digital team – we’ll be happy to talk all about it!