How to Effectively Establish Your Brand Online
Being able to effectively use SEO will put your brand at a great advantage online, placing you above competitors in rankings and helping you to reach untapped potential audiences. Now, as more businesses, both small and large, scramble to establish their digital presence in the wake of COVID-19, developing this search engine advantage is essential.
While some tools and SEO services are costly, giving an advantage to brands with the capital to support advanced digital marketing strategies, there are simple and low-cost methods that every business can enact to give their brand a better presence online. This is why SEO can allow savvy brands to build a larger market, even over more established competitors as many of them fail to pursue the same advantages.
Know Your Keywords
Standing-out in the rankings means understanding exactly how they work and the intentions of those searching. Keywords are a fundamental part of this and they should be at the core of your digital content. If a potential customer is searching for flying carpets and you happen to sell flying carpets then you want to make sure your business appears to the customer. However, other carpet retailers are potentially considering the same thing.
Knowing how keywords work, as well as their relation to search engines, will help you. For example, using the term flying carpet in your content might send you up the rankings but you will appear in all searches, which isn’t always helpful. The person searching might be interested in purchasing a flying carpet or they could simply be scrutinising the Aladdin movies. Instead, you should refine your keywords to match the type of search potential customers would be making, imitating phrases such as best flying carpets or affordable flying carpets, as these are indicative of someone looking to buy.
Cooperate With Google
As Google continues to be the world’s most widely-used and most important search engine, it is essential to follow its rules and suggestions if you want to better establish your brand online. Fortunately, this requires only a little consideration and time.
Keeping your business profile and its relevant information up-to-date, such as with your Google My Business profile, will not only keep your brand relevant with greater accuracy but you will also receive more visibility among searches.
The format and design of your website, and now its mobile version too, will also be rewarded by Google too, as they seek out and appreciate brand’s whose websites are simple to navigate.
More Information, Better Content
Dedicating a page on your website to flying carpets is a good idea. However, if you have different varieties of carpets and relevant accessories, it will serve your search engine rankings better to dedicate pages to each of them.
Details and high-quality content discussing your products and services will not only improve your ranking but it will make your website more readable and enjoyable by customers too, keeping them on your website, increasing the likelihood of sales.
The Next Step
While these tips will help you to better establish your brand online, improving your website and rankings, they can only take you so far. At Noisy Digital, we offer digital marketing packages catered to your business and build each SEO package around your specific needs. So, when you’re ready to take the next step and further climb the rankings, contact our team at GetHeard@NoisyDigital.co.uk to find out how we can help.