Upon looking at multiple YouTube videos with millions of views, it might be easy to conclude that the internet is an easy place to market yourself, your business and your brand. However, while the internet can be extremely beneficial if you’ve already amassed a following, getting to that point isn’t always easy. Although it’s only a modest figure, even getting 1000 unique website visitors per month can take some serious effort. If you have got a webpage, and you’re looking to increase traffic, then here are some tips to consider:
- Social media marketing: It might seem obvious, but it’s a factor that too many people ignore, or pay little attention to. Garnering a social media following can be a superb way to drive traffic to your website. Influencers with thousands of Instagram and Facebook followers can direct their audience to click on certain links – this can make your traffic grow considerably. So, invest some time, effort, and maybe even some money into building your social media profile to increase your online visibility. LinkedIn is also a good means to get your content seen – it’s not just a platform for job searching anymore.
- Focus on on-page SEO: Although this isn’t the only method you should rely on to increase your traffic, it certainly is an important one. Search Engine Optimisation (SEO) is all about making the most of your website’s alt texts, meta descriptions and more. This will help ensure that your website ranks on Google. Ignite Visibility published a study in 2017 that shows that 20.5% of click-through rates on Google went to the top-ranking webpage on Google search results. This clearly shows the necessity of ranking.
- Link-building: This is a key factor of SEO. Not only will it help you rank if many other websites have linked to yours, but if these websites have a lot of traffic, then their visitors may also click your links. Both of these factors will help increase your traffic. You can engage in link-building by persuading other websites to link to yours, paying other websites to do so, or by creating content that others will want to link to.
- Make sure you link internally: When writing new content for your website, it’s always a good idea to include internal links which direct visitors to another page or blog post on your website. Not only does this help with SEO, but it will also give your visitors a more useful browsing experience, and they’re more likely to remember or save your website for future usage.
All in all, while the steps you need to take to increase your website traffic may seem simple, you are not going to achieve your goal overnight, and it will require serious investment and determination. With that being said, it is certainly possible to achieve.
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