How to use social media to gain customers
Whether you’re looking to use Instagram, Facebook, YouTube or other platforms, social media can be a fantastic way to advertise your business. Having an online social media presence can help promote your business name, as well as redirecting traffic to your website. However, it’s not always as simple as opening an account on Facebook and starting to post – any real impact on improving your sales is only going to come if you’ve got a reasonably sized following. This means working hard to ensure that you reach the largest audiences, posting quality content and making sure that your audience can relate to you. Achieving the aforementioned things isn’t always easy, but the rewards will be worth it. Here are some tips that you should follow if you’re looking to get more customers through social media:
- Identify a target audience: This is key to developing your social media following. If you don’t direct your posts and your hashtags towards a certain audience, then it is very unlikely that you’re going to get a following. Even if you do manage to get a following, then it’s less likely that they will be interested in buying your goods. This is because your followers will be made up of different social groups, instead of having common interests.
- Hashtags: By using the correct hashtags in your posts, you’ll be able to get your content across to anybody subscribed to those hashtags. This is a great way to grow your following, but, in order to do so, you’ll need to ensure that you are posting quality, unique content. It’s also a good idea to subscribe to these hashtags yourself and participate in relevant discussions. If you’ve got a comment that is liked by thousands of people, then that will help redirect some people to your page, ultimately increasing your following.
- Engage with influencers in your interest area: Let’s say that you’re selling eco-friendly products and you’d like to increase your Instagram following. If you create good eco-related content that is worth sharing, it’s probably a good idea to ask some influencers to share your posts in exchange for a shout-out. This will give your posts a much wider exposure, and you will likely gain followers.
- Ask people to like, subscribe/follow etc. Be sure to ask people to actually support you on social media. If you’re using YouTube, then calls for action like this can increase your subscribers. Also, get people you meet in real life to add you on social media.
Sometimes, maintaining a social media account can be extremely time consuming and difficult. You might feel like you’re putting so much work into it, but you’re not getting much out of it. Well, if that’s the case, and you’re based in the UK, then be sure to contact social media services in Bristol.