10 quick wins for your SEO campaign.
Below are some tips to help you with your SEO campaign. Always start locally first and you’ll see national rankings thereafter.
Set-up Google My Business
This can be done in 10 minutes. It’s free to create and once you insert your business into the right categories they will appear in the local search results on Google and Google Maps.
Title and Heading Tags to all pages
Go through all your pages and optimise each title tag and heading tag. There should only be on H1 per page and it should contain a keyword. Make the other heading tags H2, H3’s etc. Remember they should be unique, you don’t want to get done for duplication.
Include long tail keywords to your content
This is a quick win. It will only take you a few minutes to do. In terms of ROI long term keywords often draw the highest quality visits. Long tail keywords are searched by consumers who are near the end of the buying process. If you’re stuck on what phrases to use, you can check your organic search history in Google Analytics, or you can even ask Google what to suggest!
Obtain high quality links
Yes, it’s time consuming and could even be costly as obtaining high quality links are really tough these days. The best way to start this is to reach out to your partners and ask them if they would be happy to give you a link from their site to yours. So use all your good relationships.
Check the usability of your website
The easiest ways to do this is to check that your NAP (name, address and phone number) is visible, make them clickable. Are your services easy to understand. Do people know what you do? Do they know how to navigate your site? You don’t want users to have to click loads of tabs to get anywhere, you want the experience on your site to be easy.
Check your site is mobile friendly
If you click on your website on a mobile device, can you see the menu tab? Is it easy to find your phone number on the home page. Can you see the content/wording on a phone or tablet? If not, get your developer to look into it.
Check your website speed
This is easy to do. Just click here https://developers.google.com/speed/pagespeed/insights/ and add in your URL. It will tell you if your site speed is high, medium or low on desktop and mobile. If it’s not good, Google will advise you what needs doing. Probably best to hand this to your developer.
Install XML sitemap
A good sitemap is a roadmap to all important pages on your website. It guides Google to all the main content on your site. It can be beneficial for SEO as Google can retrieve essential page of a website very quickly.
Rewrite page titles and meta descriptions
These are instant wins if you write good content. When searchers are looking for a specific product or service they scan the page for the most suitably related headline to that of what they are looking for.
Refresh your content
Always try to refresh your content. A great way to do this is to write a blog each week, and you can share this on social media!
So there you have it, SEO can be done in a day – well some of it anyway.
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