The Importance of SEO During Lockdown
While the impact of the COVID-19 pandemic is unlikely to be fully comprehended for some time, there are some immediate issues of the resulting lockdown that caused huge shifts in the way we, more specifically our businesses, operate. Companies that run physical stores and venues had, in only a matter of weeks, their custom taken away. Aside from the few businesses that remained essential, doors have been shut and high streets were almost entirely empty.
This has been a huge blow for the British economy. Companies from small to large, with any number of employees, are facing a great challenge. While there is government support, for some businesses, this simply won’t be enough. Additionally, while there remains much hope, the period of recovery and reopening may prove just as difficult for companies.
These challenging times have demonstrated that some businesses have been more resilient than others and those that had already established an online presence are likely to struggle less than their competitors. For example, companies that sell stock over the internet, events that can be streamed, and restaurants that deliver are finding their previously developed online presence is proving useful. It is supporting their income while their physical stores are closed.
Seeing this usefulness, more businesses are now moving to seize the same digital opportunity. Since the full effects of the pandemic remain unknown as well as the public’s comfort returning to public places, it remains in a business’ interests to manage an online presence, allowing them to reach customers. Such arrangements may not need to entirely usurp brick and mortar concepts, only to complement them.
Now, as more businesses migrate, competition increases and SEO services become even more important. Residents are even less likely to feel restricted to shop within their local area if there are more relevant services and products online, ones that can be easily and safely delivered. Replacing bold and captivating shop designs is SEO. The only way a business will stand out online is with astute digital marketing.
However, this doesn’t make SEO any easier to navigate. Maintaining healthy rankings and relevancy requires expertise, which is a support service that the Noisy Digital team pride themselves on delivering. We are familiar with a wide range of business sectors and how to build the right SEO for their product and service.
Regardless of the outcome of COVID-19 or the speed at which customers return to the high street, there will be a need for the security and growth that operating online, as much as possible, can offer. No matter the weather, season, or footfall, the internet offers a more and manageable consistent traffic. One improved by SEO.
If you are a business looking to improve its already established digital presence or a company new to online operation, we can help. Feel free to contact a member of the Noisy Digital team who will be able to further discuss how well-planned SEO can not only support your business but also make it more resilient to the future.
To reach us, email GetHeard@NoisyDigital.co.uk or, to speak to us directly, call 07752997613.