The Race for Rankings
The world has changed. From the way we work to the way we shop, habits of a pre-COVID world are already outdated. Despite an initial rush to the high street as businesses began to reopen their physical locations, there remains a widespread hesitation to return to our previous comfort. Restaurants that were quickly booked up as they reopened are already showing numbers dropping off, and the same is true for holiday rentals and campsites. Not every business is going to find it easy to continue.
Some, however, have optionally limited their services. They have refrained from reopening quickly and instead are choosing to operate online. More companies are establishing themselves with remote workers, delivery groups, and online transactions, finding success in the ability to reach previous untapped or unavailable markets.
This digital migration is causing a lot of noise. Only so many results can fit onto Google’s results page. To stand out from the crowd is only going to get more difficult as greater numbers of businesses seek to establish themselves a the top of the internet’s rankings.
Why You Should Compete
Whether you’re prepared or not, your business will have an online presence. Even those with social media profiles or websites will appear in search engines as people discuss and interact online. Last year it was discovered that restaurants that did not register an online presence were appearing on GrubHub with false menus and information, which (absurdly) led to online complaints when customers were unable to reach the actual eatery. At the very least, not controlling your online presence will hand the control over to others.
If, however, you actively want your business to find its online audience, you’ll want to think about rankings first. If you’re a baker in Dorset, you want the internet to suggest your name when people search for Where can I find a baker in Dorset? With the right Search Engine Optimisation (SEO), your bakery would be suggested before the others, vastly increasingly the traffic your business receives.
To continue the analogy, there are now more bakers in Dorest looking to establish themselves than before, meaning that it will require expertise to appear on top.
What You Can Do
Admittedly, rankings have never been straightforward to achieve. The behind the scenes of what makes them work is constantly changing and different search engines place value on various elements, all aiming to prevent them from being easily gamed.
However, there are certain actions that you can take that will improve your SEO. Keywords, considered meta-descriptions, and social media activity all bring a basic amount of optimisation. Then, regular content and an understanding of Google’s crawling and indexing habits, will take you even further.
Once you get to this mid-level, you’re likely to see a large increase in the amount of work you need to do to keep up. That’s where Noisy Digital can help.
How We Support You
We are a team of Bristol-based digital marketing experts. We offer SEO packages, including website development, social media, and content inclusions, all designed to suit your business’ needs. No matter what your product or service is, better rankings are key to success – and that’s what we offer.
Email GetHeard@NoisyDigital.co.uk for more information.