Many people claim that the days of link building are “dead”. This couldn’t be further from the truth. All that has changed is Google’s algorithm, and the old link building tricks of 2003 will no longer help you rank. But, link building, according to Google, remains the number 1 factor in SEO. It is essential that your website has inbound links – without which, you’ll find it extremely difficult, or even impossible to rank. In order to become a successful link builder, you’ll need a bit of knowledge, limited creative capacity, and some guidelines and tips to follow. Here are some key tips which you should take into consideration when link building:
- Offer student discounts: What? How is this related to link building? Well, if you’re a business that offers discounts for students (even a minimal 5% discount), then universities and student associations may be willing to publish a link to your website on their own site. University websites, especially, tend to have quite a high domain authority, which really helps with SEO.
- Create statistics graphics and posts: When blogging or writing articles, it’s common for people to require statistics to back up their argument, or to help viewers visualise what they are trying to convey. As a result of this, if you create good quality content with relevant statistics, there is a high likelihood that content writers would like to use your post to enhance their writing. This means that they’re likely to give you a backlink.
- Locate broken links: It’s often the case that people write articles, and back up their points using the information published on another website, hence linking to it. However, it is sometimes the case that the linked content is later taken down, creating a broken link. Broken links make an article appear weaker – if you’re a content writer, this is something you can tap into. Write your own piece of content to replace the broken link and contact the writer so that they can put a link to your site instead. It’s a win-win scenario.
- Build relationships with other websites: If you build a relationship with the owners of other websites over time, then they’re more likely to link to your website. This is because you’ll be able to send them your best content directly, and they’ll trust you as a writer.
- Ask your clients: They may not always say yes, but if your customers are happy with your product, then it’s always a good idea to ask them to write a review post or something of the like. Not only will you get links to your website, but you’ll also get some promotion. This is especially handy if your customers have websites with high domain authority. This is perhaps one of the easiest (and least time-consuming) methods of link building.
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