Why Link Building Should Remain An Essential Part of Your Business
Link building continues to be a crucial component of SEO, ensuring that your website and brand will surpass competitors online and within search rankings. As more businesses begin to migrate their services online, many utilising numerous SEO to their advantage, the race for better search result positions is becoming more competitive. Now, if you want to appear to potential customers first, then you’ll need to utilise all digital resources. And the best tool you can use is link building.
What is Link Building?
Link building is a simple concept with complex and seemingly endless possibilities. Essentially, it is the connection between two webpages in the form of a hyperlink, often shortened to link. If one webpage contains a hyperlink to another, link building has begun. In its full form, link building leads to the development of many hyperlinks across numerous webpages linking to your own.
Despite its core simplicity, it is not easy to do, which is why many SEO-savvy teams, such as our own Noisy Digital team, spend a great deal of time link building, as well as learning new techniques to perform the strategy more effectively.
How Does it Work?
Search engines, which are the most common tool potential customers use to find a business’ website, use hyperlinks to understand websites, webpages, and content. They perform what is known as crawling, whereby they scan, or crawl, millions of webpages to identify the links between them. From this information, the search engine then judges its ranking of results, which it supplies to the person entering a search query.
Now, this is where things get much more complex. Search engines build their indexes of rankings based on a number of factors, such as content quality, metrics, and traffic. They also take into account the overall quality of the webpage linking to your business’ website, meaning that, to appear higher in the search engine results, you want higher-quality websites linking to your own.
However, the most significant and widely-used search engine, Google, remains notorious enigmatic about the actual priorities of its crawling technique and to what it considers high-quality. Some are known and there are elements that reputable SEO companies will be able to identify to ensure that their clients stay ahead of the game. To maintain this position requires constant learning as Google continuously changes the workings and preferences of its search engine.
Why is it Challenging?
In addition to search engines adapting and changing their preferences, they also actively penalise low-quality links so as to minimise the risk of businesses over-saturating the internet with low-quality links. This means that to be effective, link building must be bespoke and performed with consideration. Understanding the difference between low and high-quality links is the key element to an effective ranking technique.
There are also no follow link options that, while still taking a reader from one webpage to another, it eliminates a search engine from using it as a contribution to rankings. This can be done for many reasons but is often to prevent a website from being affected by link spam.
What are the Advantages?
Navigating the world of link building remains worthwhile because, even outside of rankings, it benefits a business greatly. More traffic will be directed toward your website, your brand’s reputation will improve, and your digital relationship with other brands, bloggers, and influencers will improve, each helping to better your online presence.
Where to Begin
At Noisy Digital, we pride ourselves on delivering reputable and reliable link building services and, should you have any questions about how we can help you, please do not hesitate to reach out to a member of our team at GetHeard@NoisyDigital.co.uk.